Radio Promotion

Caroline Cotter, Rachael Sage, DJ Veta Gumber/KAFM with Kari at Folk Alliance 2015

“Managers…I’ve been down that road before – Kari’s way is better! Kari also promoted my last three CDs – every song got played and two reached #1.  I’d say she knows what she’s doing.”


For over 16 years Kari has earned the trust and respect of DJ’s and industry tastemakers around the world who know Kari only sends them the best in acoustic/roots music—whether from well-known or emerging artists. With her strategic approach to radio promotion, Kari works with the artist to create an individualized marketing plan and targeted one-sheets to maximize the CD’s impact and results.

The airplay you receive from Kari’s promotion opens new doors, jump-starts your career and creates a buzz that results in better booking and other career opportunities, more seats filled in the venues with increased CD sales. Ask some of her clients – Tim Grimm, John McCutcheon, Si Kahn, Kyle Carey, Jim Photoglo, Adler & Hearne, Lowell Levinger (Banana from The Youngbloods) The Early Mays, Nell Robinson, Geoff Bartley, SONiA, Lucy Billings, Molasses Creek, the Twangtown Paramours, Ben Bedford, Annie & Rod Capps, Putnam Smith, Still on the Hill, Hungrytown and many more…

Take Your CD from Conception to Promotion with A & R Options

(included in the Career Assessment System)

Establish initial career plan and overall marketing strategies

Design a specific timeline from conception to promotion of your CD

Construct line item budget for all phases of recording, including graphics, reproduction and promotion

Explore specific fundraising techniques and options for your project

Receive suggestions on song selection and sequencing

Incorporate feedback so your songs say what you want them to say

Analyze and define image and how to reflect that in your graphics

Review rough mixes and masters before reproduction

Construct targeted radio and artist one-sheets and/or artist bios with pro tips

Strategize how to build and create your team

Employ tips on booking techniques and what to say to land gigs

Discuss how to incorporate social / web media into your campaign