Innovative groundbreaking

The Career Assessment System (CAS) uses an integrative approach in taking an artist’s career to the next levels and beyond. Working with the artist, Kari establishes a clear path to achieving success, while empowering the “whole” artist. The CAS not only focuses on creating a career plan based on talent, marketing, how to build a team and more, but on how the artist can tap into new and/or existing resources. Depending on the artist’s needs, the CAS can also look at ways to create and use crowdfunding to not only raise money for your CD, but also in how to market and brand your new projects; employ tips on booking techniques and what to say to land gigs and to discuss how to incorporate social media into your marketing. Through the CAS, Kari often employs her skills in A&R to help artists conceive new album projects while also honing in on their branding from album production to graphics.The CAS also helps to identify and eliminate obstacles and how to recognize strengths and those areas that need additional support. This is all done while also considering personal lifestyle choices and philosophies of the artist. Those who work with Kari with emerge from the CAS “working smarter, not harder” with a uniquely tailored plan and step-by-step recommendations on how to achieve it. The CAS lays a firm foundation from which to build on for years to come.

Kari’s thorough knowledge of the industry, along with her intuitive sense and keen insights, allow artists to receive their own personally tailored and in-depth plan, guiding them to achieve new successes in their careers and also in their lives.

“Thank you for your special brand of ‘Kari’ media!” 
~Peggy Seeger

“I love Kari Estrin. She has been an invaluable resource for having guests appear on FolkScene. Kari works hard for her artists. Plus, she only deals with quality acts.” 
~ Allen Larman, FolkScene KPFK

“Kari Estrin is a brilliant radio promoter who did such an incredible job with our music. She made everything so easy, so streamlined, and so efficient and effective, it felt like we blinked and the music was climbing the charts. We’re happy to have the #1 song on Folk Radio for the year thanks to her hard work. If you’re looking for someone who carries equal parts warmth and professionalism in her work and relationships with wild success, look no further.” 
~The Accidentals


Artist Development

Understand your individual talent and how that translates into your action plan and marketing goals

Use photography and graphic design to seal your brand

Learn how to “calendar” your year for more effective time management –
artistically and professionally

Obtain an objective third-party assessment of how to make all of the above work for you

What are the Benefits?

Focuses and motivates the artist to actualize a career plan

Empowers the artist to make clearer decisions based on knowledge

Identifies and helps eliminate stumbling blocks to success with proven shortcuts

Creates attainable goals & timelines to help keep the artist on track

Gives an overview and ties together all aspects of the artist’s career and life so they don’t conflict

Who should sign up?

Individual performers, duos, small groups or bands

New or established artists who have attained their original goals and now need a new approach to their career path to keep it vital

Artists with agents, artists with managers, artists with small record labels

Anyone who would benefit from a practical, yet holistic look to achieving success and establishing positive, forward motion

Implementation of the Career Assessment System

After completing the Career Assessment System, artists have  these options of continuing with Kari on a consulting basis.

The Management Program

The Management Program includes two one-hour intensives per month, discussing topics that are established together on an ongoing basis or as they arise. The program also includes brief phone calls and emails as you need them to keep your momentum on track and moving forward with positive, well-placed energy. This program is individually tailored and may be upgraded according to your needs, providing you with hands on information and personalized strategies. Advance your career with dramatically increased efficiency and productivity.  Almost like having your own personal manager!

Hourly Intensives

In-depth exploration on a specific or a variety of subjects, such as:

  • Budgeting, fundraising, and marketing for new releases
  • Increasing revenue without additional touring
  • Handling interpersonal business relationships effectively
  • Prioritization of tasks and to-do lists
  • Employing savvy booking practices and cost-cutting road trips
  • Working strategically with labels, managers, agents, producers, and publicists