Radio Promotion

20 No. 1 CDs and 76 Top 10 Releases in 36 months!

Number 1 CDs promoted by Kari

For almost two decades Kari has earned the trust and respect of DJs and industry tastemakers around the world who know Kari only sends them the best in acoustic/roots music—whether from well-known or emerging artists. With her strategic approach to radio promotion, Kari works with the artist to create an individualized marketing plan and targeted one-sheets to maximize the CD’s impact and results.
Kari’s comprehensive work gets the artists she promotes to the top of the Folk DJ Charts, while played on numerous stations. You’ll receive weekly radio reports, and with your chart ranking, you can open doors for new opportunities and better bookings -with more seats and CD’s sold! Ask some of her clients:

John McCutcheon, Zoe Mulford, Tim Grimm, Reggie Harris, Rod Abernethy, David Davis & The Warrior River Boys, Ordinary Elephant, Dave Gunning, Jonathan Edwards, Happy Traum, Joe Rollin Porter, The Levins, Caroline Cotter, Dan Weber, Ivas John, Jack Tempchin, Rob McHale, Kyle Carey, Sue Massek, Spook Handy, Lowell Levinger (Banana from the Yougbloods), Annie & Rod Capps, Geoff Bartley, Jim Photoglo, The Early Mays, Rachael Sage, and Soundtracks: Inside Llewyn Davis (2014) & American Folk (2018) …

““When I asked my peers who I should trust with my CD project, the name Kari Estrin was the most consistent “YES!”A warm, engaging and thoughtful person who is also a direct, highly focused professional, Kari finds ways of making your work stand out by using the core of who you are. Working tirelessly for her artists, Kari not only gets results, but also knows how to effectively help artists to focus as well. Kari Estrin is the real deal!”

~ REGGIE HARRIS ~ 

Take Your CD from Conception to Promotion

with The Career Assessment System – The Management Program – Radio Promotion

  • Design specific timeline from conception to promotion for your CD
  • Construct line-item budget for all phases of recording, including graphics, reproduction and promotion
  • Explore specific fundraising techniques and options
  • Receive suggestions on song selection and sequencing
  • Incorporate feedback so your songs say what you want them to say
  • Review rough mixes and masters before reproduction

What the DJs are Saying

“When I receive a mailing from you, I give it immediate attention! You always send the good stuff. Glad to play all of these fine artists, and thanks for all you do to supply good music and also salient information about the songs and artists – always helpful and appreciated.”  ~Lilli Kuzma, WDCB

“Over the years the artists you promote have added immeasurably to the quality of the songs and music heard on” – Mike Alzo, The Folk Show 

“Thanks for sending me the good stuff!” – Bill Revill

“You do a great job getting the music out to us. I really appreciate all your efforts. Your weekly reports are wonderful. Full of good information and links. Keep up the good work!” – Johnny Bazzano, Your Average Abalone

“So many wonderful releases came from you this past year, it’s been such a treat with new discoveries and old favs” – Mark Michaelis – WGDR – Plainfield, VT

“You keep sending such good music to me that it makes picking songs for play lists so easy!” – Jim Fischer – Acoustic Crossings – WGCS Globe Radio

“The music always sizzles, and your emails are seasoned with such grace and intelligence.” – Rik James

“Thanks for getting all this great music out into the world.” – Ron Cooke

“I appreciate the thoughtful and supportive approach you bring to connecting the artists you work with radio.” – Allen Mullen, KOCF, Former Music Director

“Thank you for the terrific job you do in keeping so much great music out in front and easily accessible.” – Jeff Zolitar

“You have such a great roster of artists” – Lee Ziimmerman – Reviewer

“Artists should be pleased to have you promoting their work, you do your job efficiently and communicate well.” – Mark Pedersen

Thank you again for all the great music from you that I’ve put on my show. – Wally Bowen, 92.7 KOCF Music Director

“Finally, I so look forward to your monthly mailings. Not only are your artists consistently top caliber, but you also add to the value of each recording with your relevant, informative one-sheets. Your additional resource of providing a brief background on each song is invaluable to my listeners and me. It helps steer me in the right direction with my track choices.” -Dick Hageman, Folk/ New Age Music Director, WMNR/ WGRS/ WRXC

“Great new artists this year – as always, your packages are just like the best Christmas presents throughout the year!” – Mark Michaelis WGDR – Montpelier, VT

“I know when a package arrives from that there is going to be something good inside! I’m looking forward to hearing more terrific sounds from your roster of great artists.”- Allen Larman, KPFK, Studio City, CA

“Thanks for sending me such good music these years.” – Craig Huegel – WMNF, Tampa, FL