Radio Promotion
20 No. 1 CDs and 76 Top 10 Releases in 36 months!
“When I asked my peers who I should trust with my CD project, the name Kari Estrin was the most consistent “YES!”
A warm, engaging, and thoughtful person who is also a direct, highly focused professional, Kari finds ways of making your work stand out by using the core of who you are. Working tirelessly for her artists, Kari not only gets results, she knows how to effectively help artists to focus as well. Kari Estrin is the real deal!” ~ REGGIE HARRIS
Kari doesn’t just promote to radio,
she builds careers!
For over 25 years Kari has earned the trust and respect of DJs and industry tastemakers around the world who know Kari only sends them the best in acoustic/roots music—whether from well-known or emerging artists. With her strategic approach to radio promotion, Kari works with the artist to create an individualized marketing plan and targeted one-sheets to maximize the CD’s impact and results.
In 36 months, Kari promoted 20 NO.1 CDs
with 76 CDs in the Top 10 of the FAI Folk Charts!
From Peggy Seeger, Johnathan Edwards, & Livingston Taylor to Sylvia Tyson, Tim Grimm & John McCutcheon—Kari promotes quality artists to radio. You can be next!
Need a *Publicist? Digital or
Social Media Marketing?
Kari can help put together your team depending
on your budget!
Kari can help you assemble a fuller release plan—from hiring
a publicist to a more comprehensive support package.
*Most team members need to be hired three to four months ahead of your release date — contact Kari for more details.
Take Your CD from Conception to Promotion
with The Career Assessment System – The Management Program – Radio Promotion
- Design specific timeline from conception to promotion for your CD
- Construct line-item budget for all phases of recording, including graphics, reproduction and promotion
- Explore specific fundraising techniques and options
- Receive suggestions on song selection and sequencing
- Incorporate feedback so your songs say what you want them to say
- Review rough mixes and masters before reproduction
What the DJs are Saying
“When I receive a mailing from you, I give it immediate attention! You always send the good stuff. Glad to play all of these fine artists, and thanks for all you do to supply good music and also salient information about the songs and artists – always helpful and appreciated.”
Lilli Kuzma, WDCB
“Thanks for sending me the good stuff!”
Bill Revill
“Over the years the artists you promote have added immeasurably to the quality of the songs and music heard on”
Mike Alzo, The Folk Show
“You do a great job getting the music out to us. I really appreciate all your efforts. Your weekly reports are wonderful. Full of good information and links. Keep up the good work!”
Johnny Bazzano, Your Average Abalone
“So many wonderful releases came from you this past year, it’s been such a treat with new discoveries and old favs”
Mark Michaelis – WGDR – Plainfield, VT
“You keep sending such good music to me that it makes picking songs for play lists so easy!”
Jim Fischer – Acoustic Crossings – WGCS Globe Radio
“The music always sizzles, and your emails are seasoned with such grace and intelligence.”
Rik James
“Thanks for getting all this great music out into the world.”
Ron Cooke
“I appreciate the thoughtful and supportive approach you bring to connecting the artists you work with radio.”
Allen Mullen, KOCF, Former Music Director
“Thank you for the terrific job you do in keeping so much great music out in front and easily accessible.”
Jeff Zolitar
“You have such a great roster of artists”
Lee Ziimmerman – Reviewer
“Artists should be pleased to have you promoting their work, you do your job efficiently and communicate well.”
Mark Pedersen
“Thank you again for all the great music from you that I’ve put on my show.”
Wally Bowen, 92.7 KOCF Music Director
“Finally, I so look forward to your monthly mailings. Not only are your artists consistently top caliber, but you also add to the value of each recording with your relevant, informative one-sheets. Your additional resource of providing a brief background on each song is invaluable to my listeners and me. It helps steer me in the right direction with my track choices.”
Dick Hageman, WMNR/ WGRS/ WRXC
“Great new artists this year – as always, your packages are just like the best Christmas presents throughout the year!”
Mark Michaelis WGDR – Montpelier, VT
“I know when a package arrives from that there is going to be something good inside! I’m looking forward to hearing more terrific sounds from your roster of great artists.”
Allen Larman, KPFK, Studio City, CA
“Thanks for sending me such good music these years.”